When Addazio was just starting he received all sorts of praise for his gimmicks. We could of course wait until Hafley produces any kind of results before we conclude that he's changed everything for the better, but no one ever learns anything.
https://www.espn.com/blog/boston/colleg ... -be-a-dude"The Eagles were an afterthought on the recruiting trail the past few years, even in their own region," RecruitingNation wrote in the class rankings. "But Steve Addazio has a lit a fire under the program, and he has not coached a single game."
Yet what might stand out most about the recent changes in Chestnut Hill, and what made Addazio laugh, is the mantra that's taken root with the current and future Eagles.
The message boils down to three words: Be a dude.
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Just how it's caught on highlights another change in Chestnut Hill: The coaching staff has joined the 21st century.
https://www.bostonglobe.com/sports/2013 ... story.htmlLast summer, Boston College’s football recruiting did not even register a blip on the national scene. There was not one word mentioned by the recruiting services about where BC’s incoming class ranked. It deserved scant recognition because it paled in comparison with the blue-chip classes assembled by the powerhouses.
Now? Since Steve Addazio was hired Dec. 4, 2012, he has presided over a turnaround on the recruiting trail, seizing upon the impact of social media to disseminate his program’s message in a “#BeADude’’ campaign that borrowed from the mantra of defensive coordinator Don Brown and spread like wildfire.
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Addazio and his staff found new and inventive ways to use Twitter, Instagram, and Vine to market their program, and recruits bought in and began to fall in line.
https://sloanreview.mit.edu/article/the ... -campaign/At the end of the 2012 season, things did not look good for the Boston College Eagles football program. In addition to finishing the season 2-10, the Eagles’ recruiting class was ranked 87th in the country and last in its conference.
To reverse this trend, new head coach Steve Addazio launched a social media campaign to meet recruits on their turf. And it all started with a hashtag.
https://www.courant.com/sports/hc-xpm-2 ... story.htmlSteve Addazio's mind-set walking into the job at Boston College in December was that everything was on the table.
It had to be.
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BC, more than anything, needed a jolt. And the always overly enthusiastic Addazio, if anything, is passionate, energetic and, yes, can provide a jolt.
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